Marketing Strategy: Category creation
a collection of articles about category creation (strategy for marketing)
Visibility: Public (all visitors)
Resources in this Chunk:
Article
The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression by @ttunguz
Saved by: FoundryBase
used in 2 chunks
The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression by @ttunguz
Saved by: FoundryBase
used in 2 chunks
Book
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
Saved by: FoundryBase
used in 4 chunks
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
Saved by: FoundryBase
used in 4 chunks
Article
The One Who Defines the Category Wins the Category - Craft Ventures - Medium
Saved by: FoundryBase
used in 2 chunks
The One Who Defines the Category Wins the Category - Craft Ventures - Medium
Saved by: FoundryBase
used in 2 chunks
Article
The Difference Between a First Mover and a Category Creator - Harvard Business Review
Saved by: FoundryBase
used in 1 chunk
The Difference Between a First Mover and a Category Creator - Harvard Business Review
Saved by: FoundryBase
used in 1 chunk
Article
Why Dominating Your Category Can Be a Flawed Strategy | Harvard Business Review
Saved by: FoundryBase
used in 1 chunk
Why Dominating Your Category Can Be a Flawed Strategy | Harvard Business Review
Saved by: FoundryBase
used in 1 chunk
Podcast
Creating a Category, from Pricing to Positioning – a16z Podcast
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used in 4 chunks
Creating a Category, from Pricing to Positioning – a16z Podcast
Saved by: FoundryBase
used in 4 chunks
Book
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries
Saved by: FoundryBase
used in 8 chunks
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries
Saved by: FoundryBase
used in 8 chunks
