Positioning - Marketing, Branding
Resources
Suppose you’ve started a company that’s creating a category. Most buyers in your target market haven’t heard of your business or the kind of softwa...
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplan...
No objective is more important for SaaS founders than early category leadership. Over 75% of the market cap in a software category typically goes t...
The purpose of category creation, argue the guests in this episode of the podcast, isn’t just about making a dent in the way companies work and cha...
Positioning is like finding a seat on a crowded bus. Most brands sleepwalk onto the bus and sit on top of one another. The smart brands look left, ...
Related chunks
Load chunks with related learning paths or categories.
Create
Sign in to save articles, videos, notes, and other finds.