Product Marketing - for Startups

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come,” it’s still extremely prevalent... (2018)

There is a popular, but fundamentally wrong, analogy for how product management and product marketing work together: product managers put... (2017)

When everything you ship presents a marketing opportunity, there’s a tendency to announce everything. Don’t do it. We’ve all heard... (2016)

I have spent 30 years marketing for startups in industries ranging from B2B tech and early desktop publishing to all range of consumer goods. My co... (2019)