Design: The Psychology of Building Addictive Products

7 am. The alarm is going off. You’re waking up. Taking a shower. Getting breakfast. Drinking your morning coffee, reading a paper, watching morning... (2017)

Countering social networks’ tendency toward “social capital” inequality requires thinking like an economist. (2022)

GrowTalks on YouTube: Hooked: How to Build Habit Forming Technologies. Nir Eyal, NirAndFar.com (2017)

video, HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL ANIMATED (2017)

TED Institute: Published on Dec 10, 2015: About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technolog... (2017)

Can’t stop using Facebook, Pinterest, and Snapchat? Here is why: Nir Eyal, an investor and entrepreneur with two sold companies under his belt, has... (2016)

Nir’s Note: Parts of this article are adapted from Hooked: A Guide to Building Habit-Forming Products. On February 8, 2014, an app called Flappy Bi... (2017)

Author Nir Eyal, "Hooked: How to Build Habit-Forming Products" is a guide to building habit-forming technology. Written for product managers, desig... (2017)

behance: "UI/UX Interaction Design Web Design (2017)

Why your outdated brain is making you unhappy and how to hack it. (2017)

Designers use “benevolent deception” to trick users into trusting the system. (2018)

Snapchat’s interface baffles a lot of people. Not to pick on older folks, but people over a certain age tend to have a hard time figuring out how t... (2016)