Influencers and Social Media Marketing

The head of the influencer agency Viral Nation explains how influencers make money on Instagram and YouTube. (2018)

Fanjoy is one of the top influencer merchandise companies, creating products for digital stars like David Dobrik, Tana Mongeau, and Adelaine Morin. (2024)

Every so often, product marketing creates such a frenzy it becomes its own cultural moment - think Adidas Stan Smiths, Old Spice and Pokémon Go. Th... (2024)

There’s been a rise of virtual influencers in recent years -- computer-generated personalities who are just as active on social media platforms as ... (2023)

Many of you may have heard me speak about Jimmy Donaldson, aka MrBeast, before, but for those who don’t know, MrBeast is a macro influencer with a ... (2022)

With millions getting their information about the war from the platform, the administration wants to get its message to top content creators. (2022)

Meet Lynette Adkins. She's part of a new crop of creators focusing their content on the how-to of the business: making money from an online followi... (2021)

According to a study at Offenburg University, 96.5% of YouTubers don’t make enough annual ad revenue to reach the U.S. federal poverty line. (2018)

Snap Inc.’s flagship platform has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan. (2018)

Instagrams of beautiful vistas have brought attention to environmental issues — and foot traffic to unspoiled wilderness. (2018)

Not long ago, I wrote an article, “How we grew from $0 to $75K MRR doing just influencer marketing and without budget”. Now it’s time to tell you h... (2016)

The platform’s young stars can rake in five-figure sums for a photo. It’s about “building brand awareness and affinity through generations,” says o... (2018)

By applying these social strategies you can build a huge following with high levels of engagement. (2018)

Instagram, YouTube—you name it. Influencers are being paid handsome sums to pitch you products in natural settings. That video you just watched? $5... (2018)

How influencers transformed eating from an activity into an aesthetic (2017)

Why did Casper sue a mattress blogger? A closer look reveals a secret, multimillion-dollar battle to get you into bed. (2017)

The Los Angeles-based women’s subscription box and media business FabFitFun is expanding its video catalog with the launch of new live programming ... (2019)

YouTubers, influencers and streamers popularized the multiplayer game. Then their fans started playing too. (2020)

From embracing memes to enabling early evangelists, Proletariat CEO Seth Sivak describes how his team fueled Spellbreak's sleeper success behind th... (2020)

When she's not appearing in David Dobrik's vlogs or TikToks, Natalie Mariduena is working beside him to help scale the growing business. (2020)

New accounts pop up every day, making it hard to keep up with who's who. With this in mind, we bring you 15 bookstagrammers you should be following... (2020)