Getting your First Customers

Stripe Atlas: "Scrappily start your sales strategy (say that five times fast). If you build it, they will do absolutely nothing. Entrepreneurs... (2017)

Acquiring your first 100k active users is an art, but a messy one—especially if you don’t have a lot of money to spend on marketing and paid acquis... (2017)

Des Traynor is the cofounder of Intercom - Here's his talk Product Strategy Means Saying No - ht... (2018)

As a person who gets anxious talking to strangers, I was initially intimidated by the responsibility of cold calling for my startup. If I got nervo... (2018)

Not sure how to get that first trickle of customers to your business? Learn from dozens of entrepreneurs who share how they built up their audience... (2018)

Hello, it’s Takuya here. This is a story about my experience on my solo product called Inkdrop — a Markdown note-taking app with built-in cloud syn... (2018)

YC Partner Gustaf Alströmer, who was most recently a growth expert at Airbnb describes strategies for scaling your user base. You can find the lect... (2018)

When should your company start a customer education program? Before you begin, prepare for success with advice from customer education expert Adam ... (2019)

I think spending money to acquire your first customers is an unhealthy approach to product validation and, frankly, a waste of capital. In this pos... (2019)

Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything act... (2020)