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Marketing Strategy: Category creation
Positioning - Marketing, Branding, and Category Creation

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The One Who Defines the Category Wins the Category - Craft Ventures - Medium

- Medium (2019)

No objective is more important for SaaS founders than early category leadership. Over 75% of the market cap in a software category typically goes to the category leader. VCs know this, so funding…

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MARKETING ENTREPRENEURSHIP

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Marketing Strategy: Category creation

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Positioning - Marketing, Branding, and Category Creation

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