A Plan Is Not a Strategy
A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Roger Martin,...
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Marketing Strategy
Marketing Strategy
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Creating a Category, from Pricing to Positioning – a16z Podcast
The purpose of category creation, argue the guests in this episode of the podcast, isn’t just about making a dent in the way companies work and cha...
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplan...
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The paradox of choice | Barry Schwartz - TED
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has mad...
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