Content Marketing and Storytelling
Description
Content Marketing and Storytelling. A collection of resources about crafting compelling narratives, building authentic brand connections, and leveraging content to engage audiences effectively across various platforms.
Resources in this Chunk:
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Article
A conversation on the state of story-driven content with analyst and author Brian Solis. (2018)
Categories: STORYTELLING, SALES, COMMUNICATION, MARKETING
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Article
Clear writing is a must. written by Karen Mazurkewich; the head of Communications and Marketing at MaRS Discovery District. In addition to co-fo... (2018)
Categories: STORYTELLING, COMMUNICATION, MARKETING, ACADEMIC RESEARCH
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Article
In our frenetic age, audio narratives offer a rare opportunity for slow immersion. But this intimacy can become manipulative, Rebecca Mead writes. (2018)
Categories: STORYTELLING, BUSINESS, COMMUNICATION
