The purpose of category creation, argue the guests in this episode of the podcast, isn’t just about making a dent in the way companies work and changing what people do every day… it’s about setting the price. And with that, comes creating the concept in people’s heads, defining the value, and setting the rules of the game. But when you’re going for a big change, you have to play by the current rules of the game, too...

Show More
saved by: FoundryBase
updated 13 days ago
Visibility: Public (all visitors)


Comments

No comments yet. Be the first to comment!

Related Chunks

Related chunks with this resource

This Podcast can be found in 4 chunks
tips suggestions for marketing and sales (for entrepreneurs)
Marketing Strategy
a collection of articles about category creation (strategy for marketing)

MORE RESOURCES FROM SOURCE

More in FoundryBase from   Andreessen Horowitz