SaaS Pricing Strategies

In under a year, we've changed pricing for our SaaS product four times. Here's a deep dive into each attempt, our mistakes, and what we learned. (2018)

I recently posted about what to include on a free tier vs a paid tier. But that assumes that you’re opting for freemium. Many don’t. So I thought I... (2023)

Last week, I posted about deciding what features should go into a product vs what features should go into the trash. It got me thinking about how t... (2023)

Stripe Atlas’ guide to pricing and packaging for low-touch SaaS businesses (2018)

But how low can you go? Can you really build a sales team around a $299/mo product? A $2000 ACV? What about a $199 or a $99/mo price point?... (2018)

Tomasz Tunguz is a venture capitalist at Redpoint and writes about startups, fund raising, SaaS companies, and best practices for founders. "Las... (2018)

Stripe Atlas’ guide to understanding low-touch and high-touch SaaS businesses Introduction Why is SaaS taking over the world? Low-touch SaaS s... (2018)

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go... (2018)

Before I left Google to work on my own startup, I thought monetization was simple, but I ran in to a surprising number of problematic hazards on th... (2018)

The beauty of B2B is that you simply ask your customers! No, not how much we should price it, but “How much is this problem costing you - in lost r... (2018)

Now being on the buying end of several products with "Contact Me" pricing, I've found many reps (especially more junior ones) very aggressive on th... (2019)

Everybody knows the concept of Software-as-a-Service (SaaS) business model by now. But what not many might realize is that SaaS business lives or d... (2019)

Bill Gurley on the “Free” Business Model | Above the Crowd | By Bill Gurley (2009)