Create a Movement (marketing)

How to move the masses by going beyond selling just software. In today’s most cluttered marketplace in history, building a movement is more import... (2017)

Harvard Business Review, 2017: "Customers need the right mental model to understand why they need your product. To sell your idea to executives, b... (2014)

I gave this short 3-minute talk at the TED Conference yesterday and got a standing ovation! They call it “How to Start a Movement” ) (2020)