Sales, Marketing for Startups

Stripe Atlas: "Scrappily start your sales strategy (say that five times fast). If you build it, they will do absolutely nothing. Entrepreneurs... (2017)

Acquiring your first 100k active users is an art, but a messy one—especially if you don’t have a lot of money to spend on marketing and paid acquis... (2017)

checklist for marketing (startup focused): "I've been building little software side projects for years, but I've always been terrible at marketing ... (2017)

How to move the masses by going beyond selling just software. In today’s most cluttered marketplace in history, building a movement is more import... (2017)

YC How to Start a Startup: "Lecture 19 - Sales and Marketing; How to Talk to Investors (Tyler Bosmeny; YC Partners)" 19:44: How to Talk to Inves... (2017)

SaaStr, 2017: “For CEOs, taking ownership of marketing rather than just leaving it to the marketing department is imperative for company growth. I... (2017)

To help our merchants, Shopify set upon tackling the nontrivial problem of helping our merchants determine customer retention. When a customer s... (2017)

Tomasz Tunguz is a venture capitalist at Redpoint and writes about startups, fund raising, SaaS companies, and best practices for founders. "Las... (2018)

Guideposts for Tech Founders Going to Market When No Market Exists "One of the biggest myths founders have is that people will immediately see t... (2018)

Nir’s Note: Parts of this article are adapted from Hooked: A Guide to Building Habit-Forming Products. On February 8, 2014, an app called Flappy Bi... (2017)

Indie Hackers, 2017: "There was one catch though: he couldn't use his name to promote it, he had only a budget of $1,000 and 90 days to be successf... (2017)

(A lesson from Automakers) "The customer is always right, but they can give the wrong answers. Why do market research and focus groups produce ... (2017)

Kristen Habacht | Heavybit "In this Heavybit Speaker Series presentation, we host Kristen Habacht, VP of Sales at Trello. Kristen shares lessons... (2017)

It’s no secret that open-source technology -- once the province of radicals, hippies and granola eaters -- has gone mainstream. According to indust... (2018)

Y Combinator Published on Mar 22, 2017 Peter Thiel, founder of Paypal and Palantir, discusses business strategy and monopoly theory in "Competi... (2018)

There are few things more dangerous to startups than Big Deals. Founders lie to themselves by believing that catching a single Big Deal will automa... (2018)

The purpose of category creation, argue the guests in this episode of the podcast, isn’t just about making a dent in the way companies work and cha... (2018)

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplan... (2018)

In a competitive startup environment, Brooklyn-based creative agency Red Antler helps founders hone their brands at the earliest stages. (2018)

Many people will write the history on why Ring became an enormously successful company and why it became a real-world unicorn in a world when many ... (2018)

Expect increased contextual advertising... (2018)

As a former CEO and software engineer (Citrix, XenSource, VERITAS, etc.), board member of GitHub (recently acquired by Microsoft), and lecturer in ... (2018)

How much did that sale cost? What about the reorder? Until you know that you don't know if you're making money. (2018)

See exactly how a real-life marketing team spend money each month, and get a copy of a marketing budget that you can use right away with your team. (2018)

Tyler Bosmeny from YC alumnus Clever shares his expertise on how an early stage company should think about sales and about building an enterprise s... (2018)

Some time ago my friend (and co-investor in Clio , Jobber and Unbounce ) Boris Wertz wrote a great blog post about "the only 2 ways to bui... (2018)

I have spent 30 years marketing for startups in industries ranging from B2B tech and early desktop publishing to all range of consumer goods. My co... (2019)

Joe Ades is one of the greatest salesman of all time. He sold potato peelers in New York City and became a millionaire. Let's deconstruct his pitch... (2020)

HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help bus... (2020)