What to measure? - Growth Metrics for Tech Startups

Suhail Doshi, founder of YC alumnus Mixpanel and a world-class expert on measurement, details how startups should think about discovering the impor... (2018)

This calculator will help you determine your startups' growth ceiling. It calculates the CAC and LTV metrics and the growth rates needed to reach t... (2022)

GMV retention is the one of the most predictive metrics of success for a marketplace business, but most founders don't track it. Here's what it is,... (2022)

We have the privilege of meeting with thousands of entrepreneurs every year, and in the course of those discussions are presented with all kinds of... (2015)

By Mike Kreaden, who has helped hundreds of startups get to market during his 14 years at Salesforce. Check out what he’s doing at startups.salesfo... (2016)

In my experience, the best founders and the savviest investors will look at contract churn as a key indicator to determine the health of a business... (2017)

Conversion optimization for mobile apps is getting more sophisticated. At first, click through rate was key. Then we became more performance-orient... (2016)

By Benton Nilson, LeadGenius "How fast are your qualified leads turning into closed deals? It’s a deceptively simple question. When measu... (2017)

Without a definitive plan and understanding of the fundamentals, your mobile app analytics will get complicated quickly. Here's how to get started.... (2016)

When I was CEO at EchoSign, I made a big strategic error in Year 1.  I set an insane plan of going from $0m to $2m in ARR in our first 12 months in (2018)

One question I get asked a lot by founders and product managers I meet is “Are my metrics good enough?” This might refer to good enough to raise mo... (2017)

TechCrunch - Reporting on the business of technology, startups, venture capital funding, and Silicon Valley (2018)

Gross margin is a very important metric for Software as a Service (SaaS) companies. It allows startups to fund large investments in product and sal... (2019)

YC Continuity Partner Anu Hariharan breaks down the important metrics we look for when we’re evaluating a startup’s business model and common mista... (2019)

When assessing a social app’s potential, what does “good” look like, anyway? The most important metrics—and benchmarks to aspire to—according to th... (2020)