Retention, Churn, and Marketing Analytics for Startups

To help our merchants, Shopify set upon tackling the nontrivial problem of helping our merchants determine customer retention. When a customer s... (2017)

Without a definitive plan and understanding of the fundamentals, your mobile app analytics will get complicated quickly. Here's how to get started.... (2016)

Suhail Doshi, founder of YC alumnus Mixpanel and a world-class expert on measurement, details how startups should think about discovering the impor... (2018)

Once you have users, how do you keep them engaged, retain them, and even "resurrect" or re-engage them? That's the focus of this episode of the a16... (2018)

Product-Market Fit is the one and only goal for a startup. It's a requirement for hyper-growth! But why? What's the mechanism behind Product-Market... (2018)

Although retention is widely considered to be the most important metric to get right when building (or investing in) a business, it’s also one of t... (2020)

Why churn is a huge problem as a SaaS company gets larger. Also looks at a very surprising factor that can massively accelerate SaaS growth: negati... (2012)

Q: What can you do to lower your customers' churn rate? A few basic thoughts: Have every customer have a named customer success rep. Every customer... (2020)