In my experience, the best founders and the savviest investors will look at contract churn as a key indicator to determine the health of a business. New sales matter, but churn among your existing paid customers matters even more!

My first piece of advice is to define exactly how you want to measure churn and align everyone in the company around the same metric...

In my experience, the best founders and the savviest investors will look at contract churn as a key indicator to determine the health of a business. New sales matter, but churn among your existing paid customers matters even more!

My first piece of advice is to define exactly how you want to measure churn and align everyone in the company around the same metric...