Examples - How to build an enterprise SaaS business

In under a year, we've changed pricing for our SaaS product four times. Here's a deep dive into each attempt, our mistakes, and what we learned. (2018)

Dropbox has filed its S-1, but comparisons with Box, Atlassian, and Slack demonstrate how difficult it is to tell just how good its business is. (2018)

Ben and James discuss the Zoom and Slack IPOs in the context of Microsoft’s current success and long-term challenges. (2019)

We kicked off our 5 Interesting Learnings series with "newer" SaaS companies for the most part, and learnings as they IPO'd: 5 Interesting Learning... (2019)

Slack lost to Microsoft head-to-head, but has smartly shifted to a horizontal strategy that the vertically-oriented Microsoft can’t match. (2020)

Former Atlassian President Jay Simons shares the go-to-market and product strategies behind their success. (2021)