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BRANDING

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Chunks within this category

Drinks, Beverages Market: Branding and Startups - Direct to Consumer Brands

Drinks, Beverages Market: Branding and Startups - Direct to Consumer Brands

Branding - marketing and positioning for startups, business

Branding - marketing and positioning for startups, business

TikTok and social media marketing, brand influencers

TikTok and social media marketing, brand influencers

Link-in-bio companies - Influencers and Social Media Marketing - tools, resources

Link-in-bio companies - Influencers and Social Media Marketing - tools, resources

Recruiting University Students - Advertising, Marketing expenses in Higher Eduction

Recruiting University Students - Advertising, Marketing expenses in Higher Eduction

Influencers and Social Media Marketing - tools, resources

Influencers and Social Media Marketing - tools, resources

Art Auction Market

Art Auction Market

Circle - website for Community and Memberships - tool, website, resource

Circle - website for Community and Memberships - tool, website, resource

Community and Memberships - tools, websites and resources for building your own community

Community and Memberships - tools, websites and resources for building your own community

Swag - marketing, branding for events, conferences

Swag - marketing, branding for events, conferences

LinkedIn - for building your personal brand, and Social Media Marketing

LinkedIn - for building your personal brand, and Social Media Marketing

Community and Member-centric startup businesses

Community and Member-centric startup businesses

Branding in Retail Grocery Business

Branding in Retail Grocery Business

Tesla - marketing and branding

a collection of articles and resources about Tesla - marketing and branding

Networking Events, Building Community - How to organize, fund and plan

A collection of suggestions to organize, fund and plan Networking Events

Resources within this category

Article

Everything to Know About SKIMS, Kim Kardashian's Billion-Dollar Business

What are SKIMS' best products and biggest moments? We've rounded up everything you've ever wanted to know about Kim Kardashian's SKIMS from its ear... (2024)


Article

Higher Ed Advertising Reaches All-Time High

Paid advertising by U.S. colleges and universities reached an all-time high, despite declines in higher ed advertising by the for-profit educationa... (2017)


Article

Colleges spend $2.2 billion + marketing themselves to attract students

Record amounts are being spent on higher education marketing and advertising as enrollment numbers fall and competition among colleges rises. (2021)


Article

Change Your Name - essay by Paul Graham

Change Your Name - essay by Paul Graham August 2015 If you have a US startup called X and you don't have x.com, you should probably change yo... (2022)


Article

The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression by @ttunguz

Suppose you’ve started a company that’s creating a category. Most buyers in your target market haven’t heard of your business or the kind of softwa... (2021)


Article

My guide to brand positioning

Positioning is like finding a seat on a crowded bus. Most brands sleepwalk onto the bus and sit on top of one another. The smart brands look left, ... (2020)


Article

Name Your Brand with a Global Audience in Mind

Five tips for positioning yourself in international markets. (2020)


Article

The Rise of LinkedIn as a Core Communications Platform

When LinkedIn added a feed a few years back, it looked like a copycat of Facebook.  And perhaps it was, just one full of a ton of B2B product comme... (2020)


Article

Natalie Mariduena, YouTube star David Dobrik's assistant and friend who helped grow his business

When she's not appearing in David Dobrik's vlogs or TikToks, Natalie Mariduena is working beside him to help scale the growing business. (2020)


Article

Introducing Unsplash for Brands

We started the Unsplash library by sharing our own photos, making them available for anyone to use. Shortly after, we were joined by other creators... (2020)


Article

How I promote my content

June 2019 I wrote my first marketing article. A year later my email list hit 19,000. No ads. No connections. No existing audience. The site grew be... (2020)


Article

Investing in Roam Research - Jeff Morris Jr.

Finding a great artist or software product that you love before they go mainstream is rare. And like my nights at Rickshaw Stop, I am enjoying the ... (2020)


Article

Clubhouse, Hype & Startups - Fred Destin

Clubhouse blew up within VC circles a few weeks ago. Invite-only and with reportedly only 5,000 users, it is already being hyped as the next Twitte... (2020)


Article

The Worst Rebrand in the History of Orange Juice - Better Marketing

In hindsight, it’s easy to see why Tropicana’s 2009 rebrand failed. Poor design choices, a messy, vague, esoteric theme, and — as always with these... (2020)


Article

Chewy and the customer service multiplier

Chewy's marketing strategy is simple: Delight customers and they’ll become life long customers. This article explains how Chewy's built a business ... (2020)


Article

SoftBank-backed Brandless shuts its doors for good

It was a roller coaster ride — a short one. Brandless, a San Francisco-based e-commerce company that made and sold an assortment of “cruelty-free” ... (2020)


Article

The genius of Tesla's marketing strategy

Tesla have zero advertising budget. The focus is on turning customers into fans. The result is quite an extraordinary marketing strategy which I've... (2019)


Article

Postmark sponsorship for local tech meetups

Providing support for local tech meetups around the world. (2019)


Article

The Chicago Harp That Rules the World - How to make a $100,000 harp

For 130 years, Lyon & Healy’s unassuming factory next to the L in West Town has produced ornate instruments considered the best of their kind. "... (2019)


Article

Startup Founders: Marketing is Harder Than You Know | Doug Garnett's Blog

I have spent 30 years marketing for startups in industries ranging from B2B tech and early desktop publishing to all range of consumer goods. My co... (2019)


Article

Dunkin’, Disney+, Impossible Burgers: Who comes up with brand names?  - Vox

A professional brand namer explains Dunkin’, Disney+, and Impossible Burgers. (2019)


Article

Why do airplanes look like nightclubs now? - Vox

Airlines have gone all in on blue lighting. Blue airplane lighting has taken over Delta, JetBlue, and United Airlines have embraced blue lighti... (2019)


Article

The zero-waste revolution: how a new wave of shops could end excess packaging | Environment | The Guardian

Shops that minimise the environmental impact of our consumer habits are springing up across Britain. Could they help us avert catastrophe? (2019)


Article

Allbirds and Rothy's Beat Fashion at Its Own Game - The Atlantic

No one knows what shoes to wear to work. Silicon Valley has an answer. (2019)


Article

How Disney grew its $3 billion Mickey Mouse business–by selling to adults - Fast Company

Apple, Gucci, Kate Spade, Uniqlo, L’Oréal, and Maybelline are just a few of the companies that sell Mickey-branded products for grown-ups. Here’s h... (2019)


Article

How Brandless’s creative chief built an anti-brand from scratch

Jen Tank has arguably one of the hardest jobs in design: branding a brand that eschews branding. Here’s how she works through the challenge. (2019)


Article

Harvard, Stanford, and the Imagined Boundaries Among Elite Colleges - The Atlantic

There’s a deeper meaning behind the us-and-them boundaries drawn by attendees of highly selective schools. (2019)


Article

The business value of design - McKinsey Design Index (MDI)

How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts? "Wha... (2018)


Article

How and why do influencers make so much money? The head of an influencer agency explains.

The head of the influencer agency Viral Nation explains how influencers make money on Instagram and YouTube. (2018)


Article

What a brandless brand is selling you | The Outline

How the paradox at the heart of those Instagram ads could signal the horizon of capitalism. (2018)


Video

Justin's: How I Built A Peanut Butter Company And Sold It For $281 Million

Justin Gold put his homemade nut butters in Whole Foods, but still couldn't turn a profit. A 2006 mountain-biking ride inspired a new product that ... (2024)


Video

Vita Coco: My Billion-Dollar Coconut Water Company

After a chance encounter with two Brazilian women in a New York City bar in 2003 and hearing about the tasty coconut water they missed from back ho... (2024)


Video

$100M CEO Explains How to Build A Brand in 2024

$100M CEO Explains How to Build A Brand in 2024 (2024)


Video

How Red Bull Makes Money

Besides selling one can for almost every person on the planet in 2019, Red Bull owns several football clubs, runs two formula one teams and is famo... (2024)


Video

Why All Brands Should Study Stanley Cup CEO Terence Reilly's Marketing Masterclass

Every so often, product marketing creates such a frenzy it becomes its own cultural moment - think Adidas Stan Smiths, Old Spice and Pokémon Go. Th... (2024)


Video

How Liquid Death's Founder Started A $700 Million Water Brand | Founder Effect

Liquid Death founder and CEO Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million. After attendin... (2023)


Video

Expensive wine is for suckers - Vox

You don't have to spend a lot of money on a bottle of wine. Few wine experts and regular people can tell the difference between expensive wine and ... (2018)


Podcast

Devolutionary Design - 99% Invisible

It’s hard to overstate just how important record album art was to music in the days before people downloaded everything. Visuals were a key part of... (2018)


Book

Smoke & Mirrors: How Hype Obscures the Future and How to See Past It by Gemma Milne

Smoke & Mirrors book. Read reviews from world’s largest community for readers. 'Robots will steal your job!''AI will revolutionise farming!''Geneti... (2020)


Book

Contagious: Why Things Catch On by Jonah Berger

Contagious has 15,291 ratings and 1,344 reviews. Liz said: If this material is enough to cover an entire Wharton MBA course, then I'm not sure what... (2018)


Website

Looka - Logo Design & Brand Identity Platform for Entrepreneurs

Logojoy is now Looka! Design a Logo, make a website, and create a Brand Identity you’ll love with the power of Artificial Intelligence. 100% free t... (2022)


Website

Namelix - Business Name Generator - free AI-powered naming tool

Namelix uses artificial intelligence to create a short, brandable business name. Search for domain availability, and instantly generate a logo for ... (2022)


Website

Free Profile Picture Maker - Create an awesome profile pic from any photo

Easily create a perfect profile picture and get 14x times more views & 36x times more chances to receive a message. Upload your photo and instantly... (2022)


Website

Rakuten Advertising - Affiliate Marketing Services

Discover Rakuten Advertising's affiliate marketing services today! We help you build strategies to connect with your audience using our global netw... (2022)


Website

Indiebrands - Original names for your startup. Logo & Domain included.

Indiebrands offers the best, original domain names for your startup. Each one is handpicked and ready-to-use with a logo included. (2021)


Website

SwagUp - Create, Automate, Distribute High Quality Swag

We've mastered swag packs, so you don't have to. SwagUp is your one stop shop for everything swag. Create, automate and distribute swag without the... (2021)


Content Stats

48 Articles
7 Videos
1 Podcasts
2 Books
1 Notes
6 Websites
28 Chunks