Snapchat - product, strategy, innovation and marketing

Snap has acquired Vertebrae, an AR shopping company that helps brands turn their goods into 3D assets, which could help Snapchat become an augmente... (2021)

Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapch... (2021)

Advertisers can now target ads based on a radius around a specific geographic point, or a location type -- like a beach, movie theater, or university. (2018)

Snapchat Spectacles are water resistant and take photos. They go on sale Thursday for $150 at Spectacles.com (2018)

TechCrunch, 2017: "How come only 0.08% of Snapchat's users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting ... (2017)

Snapchat’s interface baffles a lot of people. Not to pick on older folks, but people over a certain age tend to have a hard time figuring out how t... (2016)

See, snap, sale. In a rare partnership for Amazon, the commerce giant will help Snapchat challenge Instagram and Pinterest for social shopping supr... (2018)

Snapchat has found an answer to the revenue problem stemming from its halted growth: it will show its ads in other apps with the launch of Snapchat... (2019)

Mark Zuckerberg’s announcement of A Privacy-Focused Vision for Social Networking is not some dramatic pivot: it is a growth opportunity for Faceboo... (2019)

Snap is taking a leaf out of the Asian messaging app playbook as its social messaging service enters a new era. The company unveiled a series of ne... (2019)

Snapchat confirmed that the Snapchat Cameo feature is real and currently in testing, but it's coming "soon." (2019)