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Snapchat - product, strategy, innovation and marketing

Snapchat - product, strategy, innovation and marketing

Resources

Resources

Why Snapchat Spectacles failed
Article 2017

Why Snapchat Spectacles failed

TechCrunch, 2017: "How come only 0.08% of Snapchat's users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting ...

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