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ADVERTISING TECH

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Chunks within this category

Google - legal issues

Google - legal issues

Legal Case: DOJ’s adtech suit against Google

Legal Case: DOJ’s adtech suit against Google

ATT: Apple’s App Tracking Transparency - Data and Social Media, Facebook: Privacy, Security

ATT: Apple’s App Tracking Transparency - Data and Social Media, Facebook: Privacy, Security

Journalism and society - how to fix the news

Journalism and society - how to fix the news

Google in the Travel Industry

Google in the Travel Industry

Recruiting University Students - Advertising, Marketing expenses in Higher Eduction

Recruiting University Students - Advertising, Marketing expenses in Higher Eduction

Cookies - Data and Social Media, Privacy, Security

Cookies - Data and Social Media, Privacy, Security

Advertising, Marketing for Startups

A collection of articles about Advertising, Marketing for Startups

Advertising business models

Advertising business models

Journalism - Companies, Business model and strategy

Journalism - Companies, Business model and strategy

Google - Founding story, history

Google - Founding story, history

Forbes - Journalism, Business model and strategy

Forbes - Journalism, Business model and strategy

Buzzfeed, HuffPost - Journalism, Business model and strategy

Buzzfeed, HuffPost - Journalism, Business model and strategy

Advertising in Podcasts - Spotify and Megaphone

Advertising in Podcasts - Spotify and Megaphone

Copywriting - writing content that sells for marketing, landing pages, advertising

Copywriting - writing content that sells for marketing, landing pages, advertising

News Break - app for local journalism

News Break - app for local journalism

Resources within this category

Article

Amazon has Hollywood’s worst shows but its best business model

Amazon v Hollywood. The shopping channel. Amazon has televisions worst shows, but it’s best business model. It aims to make video pay by applyin... (2023)


Article

How TikTok broke social media | The Economist

Whether or not it is banned, the app has forced its rivals to adopt a less lucrative model | Business (2023)


Article

The App Tracking Transparency recession | Mobile Dev Memo by Eric Seufert

The App Tracking Transparency recession. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile Dev Memo. (2023)


Article

Digital Advertising in 2022 – Stratechery by Ben Thompson

The advertising has shifted from a Google-Facebook duopoly to one where Amazon and potentially Apple are major forces. (2022)


Article

Facebook, Meta Myths – Stratechery by Ben Thompson

Meta deserves a bit of a discount off of its recent highs, but a number of myths about its business have caused the market to over-react. (2022)


Article

From Newspaper Ads to Airdrops - by Jason Levin

Advertising's Evolution from Pre-Web to Web3 Airdrops are the new and improved newspaper ads. In the 1800s, you needed the newspaper to reach... (2022)


Article

A Deep Dive Into Google’s Impact on Travel 2022

Travel is roaring back. “What’s our Google strategy” is once again a key question that every travel executive needs to be asking. (2022)


Article

Higher Ed Advertising Reaches All-Time High

Paid advertising by U.S. colleges and universities reached an all-time high, despite declines in higher ed advertising by the for-profit educationa... (2017)


Article

Colleges spend $2.2 billion + marketing themselves to attract students

Record amounts are being spent on higher education marketing and advertising as enrollment numbers fall and competition among colleges rises. (2021)


Article

Why Netflix Should Sell Ads – Stratechery by Ben Thompson

Netflix has been resolutely opposed to selling ads, prioritizing the user experience; however, the market conditions for streaming have changed, an... (2022)


Article

Google Has a New Plan to Kill Cookies. People Are Still Mad | WIRED UK

Google has scrapped FLoC, its controversial cookie replacement. Now it’s back with Topics—but rivals and privacy experts are still nervous. (2022)


Article

Life360 sells its family location tracking data — now it owns Tile - The Verge

Life360 is acquiring Bluetooth tracking device maker Tile. A report by The Markup highlights how Life360 sells user data for millions of dollars. C... (2021)


Article

5 cost-saving rules for startups to filter app advertising ideas

Our team has gone through the path of trial and error to filtering ad ideas for improved CTR and CPI metrics — and now it's time to share. (2021)


Article

Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators – TechCrunch

Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapch... (2021)


Article

Market-Making on the Internet – Stratechery by Ben Thompson

More and more opportunities on the web come from market marking, not for advertisers, but for real goods and services paid for with real money. (2021)



Article

Spotify to buy podcast ad company Megaphone for $235 million

Spotify said Tuesday it has agreed to acquire Megaphone, which offers technology for podcast publishers and advertisers seeking targeted slots on p... (2020)


Article

Spotify and in-podcast advertising promo codes

Spotify is testing interactive podcast ads so you never have to remember a promo code again. Spotify is testing a new feature called In-App Off... (2020)


Article

Introducing Unsplash for Brands

We started the Unsplash library by sharing our own photos, making them available for anyone to use. Shortly after, we were joined by other creators... (2020)


Article

States are leaning toward a push to break up Google's ad tech business

Critics have said that Google bundles its ad tools so that rivals can't afford to match its offerings and that its operation of search results, You... (2020)


Article

How Google, DoorDash, & Grubhub Conspire To Screw Local Restaurants

DoorDash & GrubHub charge restaurants an advertising fee and then use that money to pay Google to run advertisements that use our restaurant’s bran... (2020)


Article

Big Tech Has Crushed the News Business. That’s About to Change. - The New York Times

News organizations have long hoped that tech platforms would pay them for news. Now regulators abroad are moving to make that happen. (2020)


Article

The Worst Rebrand in the History of Orange Juice - Better Marketing

In hindsight, it’s easy to see why Tropicana’s 2009 rebrand failed. Poor design choices, a messy, vague, esoteric theme, and — as always with these... (2020)


Article

NBCUniversal makes its content and ads more shoppable with a new Checkout experience

NBCUniversal is introducing a new way to incorporate commerce into the viewing and reading experience, which it calls NBCUniversal Checkout. The ne... (2020)


Article

As YouTube Traffic Soars, YouTubers Say Pay Is Plummeting

Newspapers, websites, and TV channels have all been decimated by the coronavirus. And YouTubers are also feeling the pinch. While boredom-inducing ... (2020)


Article

Create a Network-Wide Ad Blocker with a Raspberry Pi

You have software to block ads on your computer, but if you want to block ads on all your devices—from your smartphone to your tablets—you’ll need ... (2020)


Article

Instagram prototypes letting IGTV creators monetize with ads

Instagram may finally let IGTV video makers earn money 18 months after launching the longer-form content hub. Instagram confirms to TechCrunch that... (2020)


Article

Leaked Documents Expose the Secretive Market for Your Web Browsing Data - VICE

An Avast antivirus subsidiary sells 'Every search. Every click. Every buy. On every site.' Its clients have included Home Depot, Google, Microsoft,... (2020)


Article

How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study

At PSL, we kill nine out of ten ideas that we test. We haven't talked much about these publicly before, but we wanted to share what it looks like w... (2020)


Article

The genius of Tesla's marketing strategy

Tesla have zero advertising budget. The focus is on turning customers into fans. The result is quite an extraordinary marketing strategy which I've... (2019)


Video

$100M CEO Explains How to Build A Brand in 2024

$100M CEO Explains How to Build A Brand in 2024 (2024)


Video

TechCrunch Live: Roblox, SuperAwesome, and Fingerprint executives discuss the state of kids media

With large majorities of all children (70% in the U.S. and U.K.) staying home from school during the COVID-19 crisis, use of digital media properti... (2020)


Video

Native Advertising: Last Week Tonight with John Oliver (HBO)

LastWeekTonight Published on Aug 3, 2014 The line between editorial content and advertising in news media is blurrier and blurrier. That's not ... (2018)


Podcast

Google advertising lawsuit: The New Vampire Squid? With Dina Srinivasan - Capitalisn't | Podcast on Spotify

In a Wall Street Journal article about Google’s Secret ‘Project Bernanke,’ Jeff Horwitz and Keach Hagey quoted Google Chief Economist Hal Varian's ... (2023)


Podcast

Googliath - Today, Explained | Podcast on Spotify

Listen to this episode from Today, Explained on Spotify. Australia just reined in Google. Dozens of other countries want in on the action. The late... (2021)


Podcast

On Beeing - 99% Invisible

Driving between Oakland and Los Angeles in February offers glimpses of a spectacular scene — neat, symmetrical rows of trees covered with pink and ... (2019)


Website

Followerwonk: Tools for Twitter Analytics, Bio Search and More

It should take about 20 minutes to generate your export file. You can download your data in either CSV or Excel (XLS) format: (2023)


Website

Rakuten Advertising - Affiliate Marketing Services

Discover Rakuten Advertising's affiliate marketing services today! We help you build strategies to connect with your audience using our global netw... (2022)


Website

CJ - affiliate marketing (previously known as “commission junction”)

Thrive with CJ—the world's largest and most established affiliate marketing network designed to help you achieve intelligent, scalable, and sustain... (2022)


Website

Facebook Pixel: Measure, Optimize and Retarget with Facebook Ad | Facebook Business

Discover how Facebook Pixel can help you measure Facebook Ads results, track conversion and remarket your website visitors. Learn how to generate, ... (2018)


Content Stats

71 Articles
3 Videos
3 Podcasts
1 Notes
4 Websites
31 Chunks