Business Models and Plans

YC Continuity Partner Anu Hariharan breaks down the important metrics we look for when we’re evaluating a startup’s business model and common mista... (2019)

Harvard, 2017: Research: Writing a Business Plan Makes Your Startup More Likely to Succeed. "The truth, though, is that we just don’t know if it p... (2017)

checklist for marketing (startup focused): "I've been building little software side projects for years, but I've always been terrible at marketing ... (2017)

Sequoia Capital guide: You can find our guide to pitching below (with a few refinements from years of use). (2017)

Everyone knows that competition drives business. Competition helps to weed out bad companies, and make good companies grow. But competition can eit... (2018)

A marketing plan is the written document that describes your advertising and marketing efforts for the coming year, your goals, budgets and more...... (2017)