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Drinks, Beverages Market: Branding and Startups - Direct to Consumer Brands
Branding and Startups - Direct to Consumer Brands

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Vita Coco: My Billion-Dollar Coconut Water Company

- YouTube - CNBC Make It (2024)

After a chance encounter with two Brazilian women in a New York City bar in 2003 and hearing about the tasty coconut water they missed from back home, Michae...

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CONSUMER GOODS BRANDING FOOD AND BEVERAGES BUSINESS MARKETING TRADE ENTREPRENEURSHIP GLOBALIZATION

BRAZIL

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