Booming Business of Nation Branding
Description
how do you brand a country (or state/city)? What efforts do local governments go to brand their place? What impact does this have on economic development (jobs)?
Resources in this Chunk:
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Video
Published on Mar 28, 2017 With the most tech startups and venture capital per capita in the world, Israel has long been hailed as The Startup Nati... (2017)
Categories: ECONOMIC DEVELOPMENT, ENTREPRENEURSHIP Locations: ISRAEL
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Article
Score another one for Seoul while Silicon Valley slides. "South Korea remained the global-innovation gold medalist for the fifth consecutive yea... (2018)
Categories: BUSINESS, INNOVATION, ECONOMICS, ECONOMIC DEVELOPMENT, ENTREPRENEURSHIP Locations: USA
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Article
Beijing hopes to attract more technology experts, entrepreneurs and scientists to help its development. (2018)
Categories: IMMIGRATION, POLICY Locations: CHINA
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Article
The Guardian, 2017: "These days, every place in the world wants to market its unique identity – and an industry has sprung up to help put them on ... (2017)
Categories: BRANDING, BUSINESS, MARKETING, POLITICS, ECONOMIC DEVELOPMENT
