The article is about the difficulties entrepreneurs face when selling AI products on a global level. The main message is that, while there are two paths to selling digital-first products across countries, neither of them are ideal and both present problems for entrepreneurs. The author is making a point about an issue in the tech industry and is giving instruction on how to navigate it.This article discusses the arduous task of marketing and selling AI products around the world. Two paths stand out as possible solutions: either stitching together multiple solutions or using a merchant of record. However, both present their own difficulties, leaving entrepreneurs with obstacles to overcome before their product can be sold globally.