Pricing Strategies for Startups

The freemium model is more viable than ever. But also … more nichey than ever. Freemium is a great solution for about 1–5% of SaaS apps. The ones w... (2017)

A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Roger Martin,... (2023)

I recently posted about what to include on a free tier vs a paid tier. But that assumes that you’re opting for freemium. Many don’t. So I thought I... (2023)

Last week, I posted about deciding what features should go into a product vs what features should go into the trash. It got me thinking about how t... (2023)

Tomasz Tunguz is a venture capitalist at Redpoint and writes about startups, fund raising, SaaS companies, and best practices for founders. "Las... (2018)

EdTech costs are either passed on to students, or depend on government funding "a fundamental problem these startups face is the pricing model. ... (2018)

FACEBOOK, whose users visit for an average of 50 minutes a day, promises members: “It’s free and always will be.” It certainly sounds like a steal.... (2018)

Freemium isn’t dying. Most first-time founders start there, or at least, something close to. What has changed — now that there is a lot more knowle... (2016)

Having spent 6+ years building what is, if nothing else, the web’s leading freemium e-signature service, I’ve learned one thing: almost everyone ge... (2012)

Have you ever read a post that has left you feeling wholly inadequate because you know you can't live up to the high standards they layout? Well, t... (2017)

**I’m about to make a bold statement.** The quality of a design and the monetary cost of producing or procuring that design have absolutely no rela... (2009)

For most creative professionals, this story is a familiar one: A client reaches out to you. They need a name, or a logo, or a website, or an app. A... (2013)

Building a company is no easy task. From creating a product to hiring the first employee, there are a multitude of things an entrepreneur must do t... (2018)

I’m a bit late to the most recent flareup around app store pricing – it’s been a busy week of traveling – but it’s worth noting that the trend towa... (2013)

Before I left Google to work on my own startup, I thought monetization was simple, but I ran in to a surprising number of problematic hazards on th... (2018)

ClassPass founder Payal Kadakia knows: the price that bleeds your business may save your business. Sometimes you have to scale first and figure out... (2018)

Steli Efti explains how to price a product, sell it to customers, and build a sales team. (2018)

Bill Gurley on the “Free” Business Model | Above the Crowd | By Bill Gurley (2009)