Advertising business models

Stop and think for a moment about how many ads you saw in the last 24 hours, on Instagram or Facebook or anywhere else. How many did you scroll thr... (2018)

In a Wall Street Journal article about Google’s Secret ‘Project Bernanke,’ Jeff Horwitz and Keach Hagey quoted Google Chief Economist Hal Varian's ... (2023)

The advertising has shifted from a Google-Facebook duopoly to one where Amazon and potentially Apple are major forces. (2022)

There are two ways you can talk about newspapers. You can talk about the ‘fourth estate’, and newspapers’ role in culture, politics, governance, th... (2020)

IMAGINE a world in which you are manipulated by intelligent advertisements from dusk until dawn. Your phone and TV screens flash constantly with co... (2018)

More and more opportunities on the web come from market marking, not for advertisers, but for real goods and services paid for with real money. (2021)