Can’t stop using Facebook, Pinterest, and Snapchat? Here is why: Nir Eyal, an investor and entrepreneur with two sold companies under his belt, has spend 3 years of his life crystallizing an answer, and published it as “Hooked: How to Build Habit-Forming Products” He presented his key findings at the Startup Grind Global Conference, pointing to distinct ways founders can leverage psychology into their businesses, all in the divine pursuit of daily active users.

Can’t stop using Facebook, Pinterest, and Snapchat? Here is why: Nir Eyal, an investor and entrepreneur with two sold companies under his belt, has spend 3 years of his life crystallizing an answer, and published it as “Hooked: How to Build Habit-Forming Products” He presented his key findings at the Startup Grind Global Conference, pointing to distinct ways founders can leverage psychology into their businesses, all in the divine pursuit of daily active users.