The Article discusses how America's corporate giants are proving to be more resilient against disruption than expected. It examines the various tactics incumbents such as Walmart and General Motors have employed in order to push back against disrupters. The main message is that long-established companies are proving to be more resilient than expected, and that this means businesses will have to think of innovative ways of disrupting the industry if they want to remain competitive. The tone is informative and instructive, with the author stressing the importance of adaptation in order for businesses to remain competitive. This Article examines how America's established corporate titans such as Walmart and General Motors are unexpectedly resistant when it comes to disruption by new entities in their fields. While this might sound like bad news for newer businesses looking for a break, the Author advises that being able to anticipate change is key so that companies can stay ahead of their competitors; whether or not they are incumbents or challengers. Companies must be creative in their approaches if they want sustained success within a constantly changing environment. Therefore, long established businesses may prove tougher competitors than expected but with creative strategies companies should still be able to find success within the market.