For years, Gelman was the archetypal girlboss. But despite raising some $118 million and building a buzzy brand, there was more going on behind the scenes. “We prioritized business growth over cultural growth,” says Gelman, who explains why she’s committed to being more transparent. “The only way to make real progress is to change how the story gets told.”

For years, Gelman was the archetypal girlboss. But despite raising some $118 million and building a buzzy brand, there was more going on behind the scenes. “We prioritized business growth over cultural growth,” says Gelman, who explains why she’s committed to being more transparent. “The only way to make real progress is to change how the story gets told.”