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Branding and Startups - Direct to Consumer Brands
Brandless - online retail - taking on Amazon
Warby Parker

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Why All the Warby Parker Clones Are Now Imploding

- Medium (2020)

Brandless, Outdoor Voices, and Away: How Venture Capital Ruined a Generation of Direct-to-Consumer Startups

Even if you don’t know who Ty Haney is, if you’ve spent any time on Instagram you probably know her company by osmosis. Outdoor Voices, with its millennial branding and muted pastel athleisure-wear…

Brandless, Outdoor Voices, and Away: How Venture Capital Ruined a Generation of Direct-to-Consumer Startups

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