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This paper proposes that an individual's creativity is influenced by their adoption of their social group's culture. Creativity requires both novelty and usefulness, and the authors argue that an individual's cultural breadth (adopting a wide range of cultural elements) contributes to novelty, while cultural embeddedness (adopting core cultural elements) contributes to usefulness. Individuals possessing both high breadth and embeddedness, termed integrated cultural brokers, are predicted to be most creative. The researchers test this hypothesis in two studies: one with employees at a South Korean e-commerce firm and another with U.S. MBA students, finding support for their theory in both contexts. The study introduces a novel method for measuring organizational culture as a network and...
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Summary:
Summary: The paper titled "Cultural Breadth, Embeddedness, and Creativity" posits that an individual's creativity is shaped by their integration of cultural elements from their social group. It distinguishes between cultural breadth, which fosters novelty, and cultural embeddedness, which enhances usefulness. The research indicates that individuals who are both culturally diverse and deeply rooted—referred to as integrated cultural brokers—exhibit the highest levels of creativity. This hypothesis was tested across two studies involving a South Korean e-commerce firm and U.S. MBA students, with findings supporting the theory in both cases.
Context Addition:
Creativity is increasingly recognized as a key driver of innovation in business and other fields. The concept of integrated cultural brokers highlights the significance of diverse cultural experiences in fostering creative problem-solving and adaptability in various environments. By measuring organizational culture as a network, this study provides a new perspective on how individuals interact with and influence their work cultures, which can be crucial for team dynamics and organizational success.
Keywords: creativity, cultural diversity, organizational culture, integrated brokers, innovation
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