This iterative process of talking to customers and building what they need and will pay for is not only an exercise to be conducted before building products, but should also serve as a continuous feedback loop between customers and developers. Don’t deny yourself the opportunity to harvest mission-critical information needed to build game changing software products that support successful business models, simply by neglecting to engage the very people you’re aiming to help.

Talk to your customers, build what they want and will pay for, and iterate relentlessly...

This iterative process of talking to customers and building what they need and will pay for is not only an exercise to be conducted before building products, but should also serve as a continuous feedback loop between customers and developers. Don’t deny yourself the opportunity to harvest mission-critical information needed to build game changing software products that support successful business models, simply by neglecting to engage the very people you’re aiming to help.

Talk to your customers, build what they want and will pay for, and iterate relentlessly...