While several edtech companies have built successful go-to-market strategies following freemium models, freemium isn’t as easy as it looks. From my experience, committing to a freemium model comes with certain implementation challenges and risks. Here’s what to look out for when considering freemium:

While several edtech companies have built successful go-to-market strategies following freemium models, freemium isn’t as easy as it looks. From my experience, committing to a freemium model comes with certain implementation challenges and risks. Here’s what to look out for when considering freemium: