Turning my back on $1k a month directory website to chase the potential of $1million a year two-sided marketplace

Around 2 months ago I took the leap of turning my pretty simple, mildly successful mobile bar directory into a fully developed two-sided marketplace.

I effectively turned my back on close to $1k (and growing) MRR overnight by switching the monetization model away from Freemium to taking a commission per transaction on the site.

Just thought I'd share my thoughts on how and why, if only for my own sanity 😄

I also go over the cold start problem for two-sided marketplaces, marketing tactics that worked/didn't work and what's next.

Here's a link to Roll To where you can book an amazing mobile bar for your next event...

Around 2 months ago I took the leap of turning my pretty simple, mildly successful mobile bar directory into a fully developed two-sided marketplace.

I effectively turned my back on close to $1k (and growing) MRR overnight by switching the monetization model away from Freemium to taking a commission per transaction on the site.

Just thought I'd share my thoughts on how and why, if only for my own sanity 😄

I also go over the cold start problem for two-sided marketplaces, marketing tactics that worked/didn't work and what's next.

Here's a link to Roll To where you can book an amazing mobile bar for your next event...