Artboard article

On the business, strategy, and impact of technology.

While Salmon’s question was driven by the news that AT&T would spin out WarnerMedia and merge it with Discovery, under Discovery’s management, it was also prescient given a report in The Information a few hours later that Amazon is considering buying MGM.

It remains to be seen if Amazon will actually follow through with a purchase, and even longer to know whether or not it was the right play; there are reasonable arguments both for and against. What has always been clear, though, is that AT&T’s foray into media was a bad idea that made zero strategic sense...

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