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The IKEA effect: how we value the fruits of our labour over instant gratification

The Conversation 2020

The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent.

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Updated 11 months ago

DIY MAKER   PSYCHOLOGY  

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Home Improvement, and DIY projects a collection of articles and video about Home Improvement, and DIY projects FoundryBase 4 resources The Ikea effect, DIY culture and Psychology The Ikea effect, DIY culture and Psychology FoundryBase 3 resources

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