The Ikea effect, DIY culture and Psychology

The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent. (2020)

Having customers do most of the work, feel great about it, and at the same time perceive they have attained value for their money is the Holy Grail... (2019)

The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name derives f... (2017)