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Define your Target Market (advice for startups)
Startup ideas and risk - market risk, execution risk
What is “Product Market Fit”? - an introduction and practical advice

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Why Founders Should Take More Risk

- NFX (2020)

As the startup ecosystem has grown, we’ve seen a decreasing appetite for risk. Today, NFX Managing Partner Pete Flint is sharing a framework for all Founders to evaluate startup risk.

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