Artboard article
- AXIAL (2019)

Over the last few centuries, business models have undergone an incredible transformation: Medieval — guilds (i.e. smiths) 19th century — factory system (i.e. textile mills) 20th century — production line systems (i.e. Ford) 21st century — network systems (i.e. Google)

... An easy way to have the chance to create a unique business model is to study their taxonomy. The canonical types of businesses can be described almost as ideal types — they are generalizations emerging from practice yet they create abstract concepts easily reused. With a business model sharing similar features to model organisms, the simple idea of identifying and engaging customers and converting payments into profits can be constantly recreated to fit the emergence of new tools. In the early days of formally...

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