a16z Podcast: New Fan Engagement Models for Athletes and Influencers

We discuss new models for fan engagement, how social media has changed the game, and where technologies like cryptonetworks and blockchains come in.

Today’s episode is about a practical application of crypto — namely, the way it can “tokenize” fandom. More broadly, it’s about fan engagement, and the increasingly blurred lines between sports, culture and tech.

We talked to NBA player Spencer Dinwiddie, of the Brooklyn Nets. Spencer created a new platform on the crypto blockchain Ethereum that gives fans the opportunity to invest directly in his revenue-generating potential, through debt securities...