Where NFTs come in is that all digital assets created by the DAO are minted as NFTs. Through that, every asset becomes managed, monitored and owned. This means that creators, operators and participants are all collaborators on the NFT asset. Outside of pure ownership and participation, this means that an asset returns royalties based on the performance of the content, delivering returns for participants in perpetuity.

What’s not often discussed, but is a real struggle in the existing media space, is the value attributed to creative assets...

Where NFTs come in is that all digital assets created by the DAO are minted as NFTs. Through that, every asset becomes managed, monitored and owned. This means that creators, operators and participants are all collaborators on the NFT asset. Outside of pure ownership and participation, this means that an asset returns royalties based on the performance of the content, delivering returns for participants in perpetuity.

What’s not often discussed, but is a real struggle in the existing media space, is the value attributed to creative assets...