Not only has Jason Cohen (@asmartbear) bootstrapped a software company from $0 to over $1M in revenue, but he's done it four(!) times. It's rare to find such a consistently successful veteran in the business world, let alone the bootstrapped startup world, and the stories behind Jason's successes are plastered all over the Internet for anyone to find. As such, I decided to take a different approach with this interview: I skipped over Jason's backstory and instead proceeded to squeeze him like a sponge in order to extract every bit of advice I possibly could in the hour we had together. The result is a wide-ranging discussion about the best path for reaching your first $10k/month in revenue, the lies we tell ourselves as founders, and why you probably won't take the advice that Jason (or...

Not only has Jason Cohen (@asmartbear) bootstrapped a software company from $0 to over $1M in revenue, but he's done it four(!) times. It's rare to find such a consistently successful veteran in the business world, let alone the bootstrapped startup world, and the stories behind Jason's successes are plastered all over the Internet for anyone to find. As such, I decided to take a different approach with this interview: I skipped over Jason's backstory and instead proceeded to squeeze him like a sponge in order to extract every bit of advice I possibly could in the hour we had together. The result is a wide-ranging discussion about the best path for reaching your first $10k/month in revenue, the lies we tell ourselves as founders, and why you probably won't take the advice that Jason (or anyone else for that matter) gives you...