Patagonia’s Philosopher-King | The New Yorker
How Yvon Chouinard turned his eco-conscious, anti-corporate ideals into the credo of a successful clothing company.
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Technology, Fashion, Gear and the Business of Sports
a collection of videos and articles about the Business of Sports
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The Science Behind Nike's New Marathon Shoe | WIRED
At Sunday's London Marathon, Eliud Kipchoge will wear the ZoomX Vaporfly Next, the latest installment in Nike's performance-boosting Vaporfly line ...
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Nike's Self-Lacing Adapt BB Basketball Shoe Is Actually Smart | WIRED
The Adapt BB isn't just an impressive riff on a sci-fi dream—it's a lightweight, NBA-ready kick that's ushering in a new age of smart footwear.
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