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The Bird Box Effect: How Memes Drive Users to Netflix - The Ringer

- The Ringer (2019)

Before the Sandra Bullock movie was a "hit," it was a joke (or a bot-related conspiracy theory) on your Twitter feed. Here’s how ‘Bird Box’ became so popular—and why it might be the future of movie marketing.

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a look at the business model, history of innovation, and cultural impact of Netflix
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