"It’s terribly confusing, but perhaps no coincidence, that three of the world’s most prominent consumer technology companies—Apple, Google, Microsoft—each boast a “Classroom” tool aimed at K-12 educators and students. After all, what better way to secure a foothold in the market than impressing one’s brand to future consumers at a young age?

Even more confounding is all three Classrooms offer functionalities that one might find in a learning or device management system. So what’s what—and what should educators and administrators know when choosing between the big three? Here’s a breakdown,...

"It’s terribly confusing, but perhaps no coincidence, that three of the world’s most prominent consumer technology companies—Apple, Google, Microsoft—each boast a “Classroom” tool aimed at K-12 educators and students. After all, what better way to secure a foothold in the market than impressing one’s brand to future consumers at a young age?

Even more confounding is all three Classrooms offer functionalities that one might find in a learning or device management system. So what’s what—and what should educators and administrators know when choosing between the big three? Here’s a breakdown,...