by Kevin Ashton – Medium, 2013: "The Vons grocery store two miles from my home in Los Angeles, California sells 12 cans of Coca-Cola for $6.59 — 54 cents each. The tool chain that created this simple product is incomprehensibly…“What Coke Contains” is an extract from my book, “How to Fly a Horse — The Secret History of Creation, Invention, and Discovery,”

by Kevin Ashton – Medium, 2013: "The Vons grocery store two miles from my home in Los Angeles, California sells 12 cans of Coca-Cola for $6.59 — 54 cents each. The tool chain that created this simple product is incomprehensibly…“What Coke Contains” is an extract from my book, “How to Fly a Horse — The Secret History of Creation, Invention, and Discovery,”