Meet Lynette Adkins. She's part of a new crop of creators focusing their content on the how-to of the business: making money from an online following.

Gone are the days of the accidental YouTube celebrity — a teenager whose homespun video spontaneously goes viral, landing her a moment in the spotlight. Many influencers set out strategically to make a living from sharing their lives or skills online. Content creators are the fastest-growing type of small business in the U.S...

Meet Lynette Adkins. She's part of a new crop of creators focusing their content on the how-to of the business: making money from an online following.

Gone are the days of the accidental YouTube celebrity — a teenager whose homespun video spontaneously goes viral, landing her a moment in the spotlight. Many influencers set out strategically to make a living from sharing their lives or skills online. Content creators are the fastest-growing type of small business in the U.S...