You Should Too.

The rule of awkward silence has always been valuable. But in a world of instant gratification, it's more useful than ever.

Tim Cook and Jeff Bezos run two of the most valuable companies in the world. From the outside, they seem to exhibit very different personalities. But within their companies, both men are known for a fascinating practice:

They each embrace the rule of awkward silence...

You Should Too.

The rule of awkward silence has always been valuable. But in a world of instant gratification, it's more useful than ever.

Tim Cook and Jeff Bezos run two of the most valuable companies in the world. From the outside, they seem to exhibit very different personalities. But within their companies, both men are known for a fascinating practice:

They each embrace the rule of awkward silence...