Take pride in showing people the ugly behind-the-scenes.
Before I started building anything for Key Values, I spent weeks interviewing engineers, meeting with engineering managers, getting coffees with technical recruiters, and researching personality tests, dating sites, and match-making algorithms. Meanwhile, I was keeping up my indie lurker status.
I'd see other people ask for feedback about their products, and I'd think, "Wow. I'd be so embarrassed to show anyone that!" I was certain that my early versions would be prettier, better put together, and more thought out...
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