TED Institute: Published on Dec 10, 2015: About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies - the masters of “habit-forming” products - design the tech products we can't put down. But it isn’t all negative manipulation, he says. It can and should be used for good.

TED Institute: Published on Dec 10, 2015: About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies - the masters of “habit-forming” products - design the tech products we can't put down. But it isn’t all negative manipulation, he says. It can and should be used for good.